Wednesday, July 2, 2008

The ugly truth about square foot pricing

by Tom Ryan
CEO Mountain Home Solutions



Asking a reputable builder, “So how much per square foot does it cost to build a custom log home?” is like asking how many licks does it take to get to the center of a Tootsie Pop. Sure, Mr. Owl did it in three but the right answer for both lollypops and the cost of custom homebuilding is, “It depends.” While critics criticize builders of being evasive, the truth is that using cost per square foot as a predictor of future building cost is unreliable and often leads to poor and sometimes devastating decision making.
There are three big problems with using cost per square foot as an estimating tool for custom homes. First, standard or average $/SF estimates fail to account for actual project particulars (i.e. home design, land, location, building materials, etc.). Second, there are no standard guidelines or rules for using the $/SF equation, which leads to inconsistency and inaccuracy. In both cases, the outcome is an unreliable and often skewed predictor of total costs that should never be used as the sole justification for a log package or design purchase.

Too often, prospective home owners use “average” $/SF estimates from log home providers or builders as their sole means of estimating construction cost. The problem with this approach is that it does not take into account actual cost drivers of land and site costs, home design, and customer selections. Land and site costs alone, particularly in areas with challenging terrain, can add significant unexpected costs. Likewise, home design can produce major swings in actual construction cost based on such factors as home shape and layout, roof complexity, etc. Finally, customer selections are the ultimate unknown variables that can never be accounted for by using average $/SF estimates.

The standardization issue is a classic apples-to-apples dilemma that begins with the $/SF equation itself. Some divide the estimated cost of construction by the total living or “heated” square feet while others use the total constructed square footage as the denominator. This seeming minor change has major implications on the actual cost of construction. In the case of a typical log home with 2000 square feet of “heated” space and an additional 1000 square feet of “unheated” space, a quote of $150/SF equals $300,000 using only “heated” space as the denominator and $450,000 when the total constructed footage is used. That’s a $150,000 difference!

So, what’s the solution?

For starters, stop using $/SF averages to determine if you can afford to build a log home and NEVER DESIGN A HOME OR PURCHASE A LOG MATERIAL PACKAGE BEFORE YOU GET A QUOTE FROM A REPUTABLE BUILDER. If your goal is to simply determine a “ballpark” range of possible construction costs, using the top range of $/SF averages provided by builders and not log home providers is acceptable. Always resist the temptation to use the low number (i.e. $100/SF from a range of $100/SF to $150/SF) as it will generally lead you to set unrealistic expectations. Working directly with local reputable builders is your best bet for securing realistic cost estimates to determine affordability. Most reputable builders will take the time to educate you on average costs and many will provide you with quotes if you provide them with your project particulars (i.e. land information, home design, and selections).

For more information on this or any other log home building or buying topic, contact Tom Ryan at tryan@dreamhomesmadeeasy.com.

Tom Ryan is the President of Mountain Home Solutions, Inc., a log and timber home construction and real estate solutions provider located in desirable Asheville, NC. The company’s unique and professional approach is called Dream Homes Made Easy® and it delivers a simplified buying and building experience to new home buyers.

Tuesday, May 20, 2008

Tired of builders who don’t share your priorities…? Us too!

Mountain Home Solutions builds homes differently. We believe building a dream home should be a positive and predictable experience for the homeowner and the builder. With this in mind, we are proud to offer our Client Alignment Program (CAP), which reduces the risk, stress, and cost of home building. CAP ensures that we want what you want: To build a quality home on schedule exactly to your specifications.

How New Homes are Usually Priced

Most commonly, new home building projects are priced either as a fixed contract price (an all-inclusive quotation) or on a “cost-plus” basis. Traditional fixed contracts are necessarily high, since contractors are forced to heavily cushion their estimates, in order to cover any unknown costs or price increases. With cost-plus contracts, clients pay cost of labor and materials plus builder mark-up. Cost-plus fee structures do eliminate the need for risk premiums, but hold other inherent risks to the client, since they are based on total building costs and offer little incentive to control costs and meet deadlines.

How We Do It

Unlike traditional home building contracts, CAP is a combination of the best features of fixed and cost plus agreements. The security and predictability of fixed builder fees and a set completion date with the flexibility and cost-saving potential of pass-through costs. With CAP, we are paid a fixed fee that includes all builder charges, including supervisory fees. We operate on a true pass-through basis, which means our clients pay actual cost on all labor and material purchases. We are paid a fixed fee to manage the project to completion. We have incentive to complete the home on time on budget.

Shared Priorities

• Budget. Because CAP enables clients to pay actual costs for all labor and material purchases, clients avoid paying the risk premium associated with fixed contracts. And unlike cost-plus contracts, our fees do not increase proportionate to total building costs. We do not charge a percentage fee for upgrades (other than the actual cost of the upgrade itself). Our fees are fixed and guaranteed, provided the time required to complete the project remains unchanged.

• Schedule. With CAP, both the client and the builder benefit from an on-time (or ahead-of-time) completion. If we are unable to complete the project before the project deadline, we absorb the full cost of managing the project to completion. Our general contracting fees are fixed and based on the professional management of the project, not simply on how much money is spent. Mountain Home Solutions is highly motivated and accountable for meeting the project deadline.

• Quality. Quality will be measurable and never sacrificed. Quality specifications and standards are carefully discussed and documented with every client, and fees are fixed in advance. At Mountain Home Solutions, we believe quality construction speaks for itself.

We are eager to discuss details of our Customer Alignment Program and to answer your questions. Tom Ryan, President and CEO, will personally review CAP with you. Contact Tom by phone at 877-538-6432 or 828-691-5199 or via email at tryan@dreamhomesmadeeasy.com.

7 Steps to build your dream home

We designed the following steps to provide you with a clear understanding of the process involved in building your custom Mountain Home Solutions home and the decisions you will need to make along the way.
Mountain Home Solutions helps you:

Define Your Project Scope through careful consideration and analysis of your location, development of preliminary and final project budgets, and translation of your vision into specific project criteria

Build Your Team by identifying, assisting with selection, and leading the right mix of professional (i.e. lender, architect/designer, real estate agent, etc.) through managed collaboration

Plan Your Budget through identifying your key cost drivers and developing a realistic preliminary project budget

Find Your Land by assisting you determine key property criteria, identify and analyze prospective home sites, and select the property that best fits your needs

Create Your Design through careful consideration of your design criteria with a heavy emphasis on value engineering, identification and selection of an architect/designer, and review of preliminary and final drawings

Evaluate Builders by accurately comparing our detailed proposal with other’s builders’ quotes in an apples-to-apples fashion with a heavy emphasis on builders’ alignment with your priorities of budget, schedule, and quality

Finalize Your Contract by signing your Mountain Home Solutions construction agreement and scheduling your preconstruction meeting and construction start date